The Most and Least Popular Super Bowl LVIII Celebrity Ads

By James Hibberd

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed.

Also, only one of Top 6 non-trailer ads were driven by a celebrity — Glen Powell playing Goldilocks in an ad for Ram Trucks, which came in at number two.

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Most-Watched Super Bowl Ads 2025: Muppets, Bill Murray, Glen Powell and Kieran Culkin’s Genius Beluga Land in YouTube Top 10